If It Doesn’t Get Made, It Never Goes to Market

March 11, 2020

UPDATE: Due to the unfortunate cancellation of the AUTM Annual Meeting, Foresight will no longer be in performing the workshop during the planned dates. Please reach out to learn more about our New Product Development services and training sessions!

“If It Doesn’t Get Made, It Never Goes to Market”75-minute Workshop By: Dr. Leah SpeserAt the AUTM Annual MeetingWednesday, March 11, 2020 01:00 PM – 02:15 PM

Success at transitioning an invention or innovation to market is highly dependent on the quality of new product development (NDP) according to empirical studies, with the best companies hitting success rates of 82%. In this session conducted by Foresight Founder, Dr. Phyllis Leah Speser, you’ll gain an understanding of NDP approaches and best practices to interest industry in your offerings, evaluate potential licenses or spin-out proposals, negotiate better licenses, reduce costs of monitoring and compliance, and respond to missed milestones. Along the way, we will look at how understanding NPD can increase success rates with SBIR/STTR and other gap funding programs. We will explore widely used NPD process models illustrated through case studies. We will also cover portfolio management, project selection, market research and resource allocation. We will focus on everyday tasks, and even provide you with a task checklist you can take back to your office.

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Results That Speak for Themselves

“Once we explained what we are doing you were able to go off and do the research without a lot of input from us.”

Martin Waters

RMD Inc.

“This research complemented our own and gave us valuable insights to guide our strategy and decision-making. The detailed contact information and potential technical and marketing approaches were especially useful in identifying partners and investors”

Mauricio Rodriguez

Nativo Inc.

“Having Foresight independently engage industry experts and validate our findings significantly boosted our confidence and credibility. Their analysis reinforced our discovery work and helped us gain stronger traction with stakeholders across government, military, business, and academia.”

Kim Reeves

Legacy

“The outreach support to end-users and experts was incredibly helpful. With our small team and limited time, this service proved to be a valuable resource”

Nadezda Ojeda

Water and Wastewater Quality Scientist

“Foresight Science & Technology responded to our company’s specific needs, taking our feedback seriously and tailoring the services to fit our industry.”

Charles Donnelly

Build with Circle

Ready to understand your market—and make your move?

Let’s explore how your technology fits into the real world. Contact us to learn more about how a Foresight assessment can support your next funding round, licensing plan, or commercialization strategy.