UPDATE: Due to the unfortunate cancellation of the AUTM Annual Meeting, Foresight will no longer be in performing the workshop during the planned dates. Please reach out to learn more about our New Product Development services and training sessions!
Success at transitioning an invention or innovation to market is highly dependent on the quality of new product development (NDP) according to empirical studies, with the best companies hitting success rates of 82%. In this session conducted by Foresight Founder, Dr. Phyllis Leah Speser, you’ll gain an understanding of NDP approaches and best practices to interest industry in your offerings, evaluate potential licenses or spin-out proposals, negotiate better licenses, reduce costs of monitoring and compliance, and respond to missed milestones. Along the way, we will look at how understanding NPD can increase success rates with SBIR/STTR and other gap funding programs. We will explore widely used NPD process models illustrated through case studies. We will also cover portfolio management, project selection, market research and resource allocation. We will focus on everyday tasks, and even provide you with a task checklist you can take back to your office.