Johanna Zmud

Johanna Zmud is an internationally recognized transportation researcher, who works with transportation agencies, private sector service providers, and non-profits, to analyze factors influencing acceptance, use, and demand for current, emerging, and future mobility options and transportation technologies. Her 35 years of experience focused on supporting evidence-based transportation planning, policymaking, and market entry.  She built an internationally prominent transportation survey consultancy (NuStats) and partnered to start a pioneering mobility technology firm (GeoStats) for the capture of passive travel behavior data. She was program manager for transportation and technology at a renowned think tank (RAND), multimodal planning division director at a world-class, university-based institute (Texas A&M), and principal consultant at a highly regarded survey, analytics, and modeling firm (Resource Systems Group). Her commitment to continuous innovation in research methods, coupled with rigorous science, has been acknowledged by the Transportation Research Board (TRB) of the National Academies with appointments, among many others, as Chair, Travel Survey Methods Committee (1999-2008), Chair, Data and Information Systems Section (2008-2010), Chair, Policy and Organization Group (2010-2013), Founding Chair of the Special Task Force on Data for Decisions and Performance Measures (2012-2016), Founding Chair of the Task Force on Data Privacy Policy (2016-2019), and as a National Associate of the National Research Council (designated 2016). As a dual resident of Mexico and the United States, with extensive experience working on multiple continents,  Johanna is a productive researcher and author, excellent public speaker, and expert facilitator. She also has a passion for learning with an undergraduate degree in German and Spanish, a master’s in educational statistics, and a doctorate in communications research (the sociology of technology) from the University of Southern California. She has mentored young professionals in the various organizations for which she has worked, and through TRB, Women in Transportation, and now her association as a senior fellow with the University of California at Berkeley.